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Document Number: 3156

Buy Me! Buy Me! - This fourth annual report on trends in schoolhouse commercialism argues that commercialism is becoming normalized and accepted in all aspects of life. Eight types of commercialism are tracked: sponsorship of programs and activities; exclusive agreements; incentive programs; appropriation of space; sponsored educational materials; electronic marketing; privatization; and fundraising. In 2000-2001, media coverage of commercializing activity declined for the first time in a decade, which leads the authors to believe that school commercialism has either become so commonplace that it is no longer newsworthy or resistance to commercialism has taken hold and the media figures represent this trend. (Alex Molnar and Joseph A. Reaves, Commercialism in Education Research Unit, Arizona State University, September 2001)...

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