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Document Number: 7075

ONDCP MEDIA CAMPAIGN Contractor’s National Evaluation Did Not Find That the Youth Anti-Drug Media Campaign Was Effective in Reducing Youth Drug Use - Between 1998 and 2004, the U.S. Congress appropriated over $1.2 billion to the Office of National Drug Control Policy (ONDCP) for the National Youth Anti-Drug Media Campaign, which aimed to prevent the initiation of or curtail the use of drugs among youth. In 2005, Westat, Inc. completed a multiyear national evaluation of the campaign. This report assesses (1) how Westat provided credible support for its findings; (2) their findings about the attitudes, beliefs and behaviors of youth and parents toward drug use; and (3) youth self-reported drug use. The report recommends that congress consider limiting appropriations for the campaign until ONDCP provides credible evidence of a media campaign approach that effectively prevents and curtails youth drug use. (U.S. Government Accountability Office, August 2006) ...


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At-Risk (incl. Dropout Prevention)

 
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