Document Number: 7815Deciding on Postsecondary Education: Final Report - "Oldie but Goodie." Part of learning to attract non-traditional students into institutions of higher learning may be gaining an understanding of how they decide whether and where to go to college. Researchers for the National Postsecondary Education Cooperative found that unlike traditional students who take years in the process of gathering information on possible colleges, underserved students tend to make the whether/where decision at the same time. While much of the information they need is on the Internet, Internet access may be more limited for them. Further, they seek different sources for information – low-income students tend to rely on high school counselors and unsolicited marketing materials, while traditional students get advice from parents with higher levels of education and income. The authors suggest colleges and states consider marketing and research to ensure that information and resources for non-traditional students and their families are accessible and comprehensible. (Keith MacAllum, Denise Glover, Barbara Queen, and Angela Riggs, National Center for Education Statistics, December 2007)...
Related IssuesPostsecondary Participation