Lottery Jackpots, Retailer Density and Advertising Drive Transfers to Education


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Document Number: 8412

Lottery Jackpots, Retailer Density and Advertising Drive Transfers to Education - Advertising is critical to maintaining lottery sales, but additional expenditures may not necessarily translate into increases in net revenues and transfers to the Florida Educational Enhancement Trust Fund. Jackpot amounts and retailer density affect ticket sales and resulting profits more than advertising expenditures. (OPPAGA, January 2010)...

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